Top Business Books
Frumi Barr has published another best in class business book: "A CEOs Secret Weapon". Her unique approach to consulting and writing on sensitive issues that matter most to CEOs have brought great value to global executives leading top companies. Our Advisory Committee was most impressed by her new title and her position as our Featured Award Winner is a reflection of that.
A CEOs Secret Weapon
How many leaders truly know their cause and purpose in life and pursue it with a passion that makes others envious? Few. How many of those leaders translate that passion into their enterprise? Fewer still. Readers of A CEO’s Secret Weapon discover how to do exactly that.
Frumi Barr employs the theory of projecting your inner self into the company. She harnesses the power of knowing your Why to implement solutions that work. Says Frumi, “Harness your inner passion—whatever it is—to become the most committed advocate for your cause that ever existed.” With the help of A CEO’s Secret Weapon, that is a realistic goal.
As the CEO of 3 businesses and CFO of 2, Frumi Rachel Barr is no stranger to acknowledging every detail that makes a company function. It is this awareness of complete team performance that has made her focus on helping top CEOs and executives conquer the challenges of self expression and team communication.
Frumi is highly educated with an MBA and a PhD in Business Administration. Being the mother of four in addition to juggling a full time career, Frumi has mastered the art of communication and mediation. She prides herself on being the source in the room all can trust and count on to solve inner team conflict. As a knowledgeable and strong woman, Frumi is able to unveil the real truths that plague many business environments in negative manners.
Frumi has served with the honorable title of Past President of the Professional Coaching and Mentors Association. She is currently the Mentorship Director for the Orange County Chapter of The International Coaching Federation. Frumi is the author of Confessions of a Resilient Entrepreneur and the soon to be released book What Now CEO? 5 Proven Strategies to Combat Loneliness at the Top.
I very much appreciate ExecRank’s recognition of our work at Thomson Reuters to strengthen the underpinnings of our marketing activities with data-driven intelligence. I am privileged to work with an exceptional executive team and a marketing organization focused on driving our business to continued success across the globe.Tobias Lee, CMO, Thomson Reuters Tax & Accounting
I am grateful for the recognition by ExecRank but realize that it is actually an acknowledgement of the stellar work done by the finance staff at AutoNation, the tremendous leadership provided by Mike Jackson, and the dedication of the thousands of AutoNation associates who deliver world-class customer experiences everyday at our stores.Michael Short, CFO, AutoNation
Frumi Rachel Barr, “A CEOs Secret Weapon”
Neville Isdell, “Inside Coca-Cola”
Virgil and Ken Scudder, “World Class Communication”
Patrick Lencioni, “The Five Temptations of a CEO”
Kevin Cashman, “The Pause Principle: Step Back to Lead Forward”
John Smyth, "The CEO: Chief Engagement Officer"
Alina Wheeler, “Designing Brand Identity”
Martha Heller, “The CIO Paradox”
Fraser P. Seitel, “Rethinking Reputation”"
Bob Parsanko, “The Leaders Climb”
Eric Mosley, “The Crowd Sourced Performance Review”
Mark Woods, “Attack Your Day Before It Attacks you”
David Horsager, “The Trust Edge”
Erika Anderson, “Leading So People Will Follow”
Lee LeFever, “The Art of Explanation”
Tom Searcy, “How to Close a Deal Like Warren Buffett”
Martin Murphy, “No More Pointless Meetings”
Paul Smith, “Lead With A Story”
Hunter Muller, “On Top of the Cloud”
Ravi Gopaldas Kathuria, “How Cohesive is Your Company”
John Kotter, “Leading Change”
Steve Van Remortal, “Stop Selling Vanilla Ice Cream”
Jonathan Fields, “Uncertainty; Turning Fear and Doubt Into Fuel for Brilliance”
Tim Sanders, “Today we Are Rich”
Tim Irwin, “De-Railed”